Running Multiple Stores In Magento
MAGENTO eCOMMERCE
Magento supports multiple websites with one single installation. One of Magento's advanced features includes running multiple stores in Magento. It is one of the most advantageous feature of Magento e-Commerce store. We don't like a website with too much content and products on a single web page. Customers and users hate to use websites having too many products, categories and sub-categories in it. But, if you are an owner of a website running an online web-store, you need to put all your products online, no matter how many products are there, because that's the business for you. So, here Magento's killing feature will help you. Magento is an open source based E-commerce web application. It allows us to manage and efficiently handle multiple websites and online stores using a single Admin panel. Thus, eliminating the complications and dilemma that website owners face when they need to run their multiple stores together and that too with the ease.
WHY MAGENTO?
Magento platform provides online merchants with anomalous services and authority over the website look, structure, functionality and content management of their online stores. Magento has Multi store functionality which offers its client a flexible way to Control multiple online stores with a single Magento installation. More importantly it allow users to run thousands of websites and online stores, having different domain names and different IP's using only the Single Admin Panel.
In order to run your online business, you need to display all your products and services online whether thay are more than thousands in number. But this sometimes can make your site looks clutter. So, the best solution is to create multiple web-stores having different products. We can create one main parent website having multiple child websites with each child website linked to the main platform which is our parent website. Now using this main platform or central website you can efficiently manage and handle all your web-stores and their products using only one interface.
Magento also provides a wide range of other outstanding features such as Check-in, Check-out, Pricing Options, Add to cart feature and many more saving your both time and cost, Thus taking your online business to the next level of success.
HOW MULTIPLE WEBSITES AND STORES WORKS IN MAGENTO?
Magento multiple store functionality is perhaps the best feature in the magento commerce. It enables users to manage multiple stores using only a single admin area. Lets understand how multiple websites and stores works in magento. Let us assume that we want to sell wines/drinks, Electronics item and Mobiles. Now for this purpose, We will need to separate catalog into two stores and three different websites. The wines/drinks will be sold on one website and the remaining items on another website.
Now if you want customer data and order data to be shared between the two websites, you can turn on the configuration option between them and if you don't want data to be shared on two websites, then you can easily turn-off the configuration between them.
Now under second website, we can create two stores - Electronics and Mobiles. Here Electronics item will be sold through the Electronics store and Mobiles through the mobile stores. It would be beneficial to create a Separate Category Structure for the Electronics store and mobile store, otherwise the category structure for them would be large and cumbersome. Now when both the stores are created, you simply assign a different root category to each of the store.
You can also feature your catalog for both the websites in different languages. One additional feature is that you can switch store views in the admin to create the additional product titles and description.
HOW TO SET UP AND MANAGE MULTIPLE STORES IN MAGENTO
Magento provides Multi-Store feature & it allows to Set Up Multiple Magento Stores Using One Single Admin Area. With the latest release of Magento Commerce it is much easier to set this up multiple Magento stores and multiple domains that share the same admin area. This is very useful for online store owner if you have a lot of stores that share the same or related products and you wish to manage it from one central location. You can also be able to track your sales and customers without having to login to the different Admin areas of each website.
A single Magento installation will be enough to run multiple stores having different domain names and different IP's . You can optionally setup single checkout for each store as well. Multistore is one of the greatest revolution in shopping cart websites. The concept of Mutistore increase in use and demand of multiple webstores at one place. Now a days many webstore owners are compiling their webstores at one place with the help of Magento's Multistore functionality.
>> Choose Your Preferred URL Structure
Choosing a URL structure for your individual store is your own personal choice. You can install two different stores on same domain name under different directories ie. Myweb.com/web1 & Myweb.com/web2. You can also use single Magento installation to host two or more stores each sharing same Magento backend but pointing to different domain names as well i.e. womenstores.com & mensstore.com. Similarly you can setup more than one Magento powered stores in sub-domains i.e. women.mystore.com & men.mystore.com. Once you are done selecting a URL structure just stick to it. Typically people prefer hosting more than one Magento powered stores with one backend but each store having its own domain name (better for SEO).
>> The Magento Multi store will have the following features:
- Site Management
- Shipping
- Payment
- Order Management
- Analytics and Reporting
- Marketing Promotions and Tools
- Search Engine Optimization
- Catalog Management
- Catalog Browsing
- Product Browsing
- Customer Accounts
- Customer Service
- Checkout
SEO-FRIENDLY MULTI-STORE MAGENTO FEATURE
Google loves Magento because Magento is a SEO-Friendly eCommerce platform. In order to optimize your Magento websites for search engines we need to implement SEO principles and rules. We should be very careful in setting up of our web-stores and products. Google hates duplicate contents. While running multiple stores, you should take care that you sell different products on multiple websites. If you sell exactly same products on all your websites and uses exactly same articles and contents then you are duplicating yourself. Google rankings of many Web sites suffer greatly because of "duplicate content". So inspite of having multiple stores, Google will considered these as a sites that are exactly the same or relates to each other and as a result your website will be penalized by Google and all other Search Engines.
Magento is Search Engine Friendly Platform so it provides various inbuilt SEO features such as
* Search engine friendly Product Review URLs
* Creating Unique Titles
* Creating Unique Description for each page
* SEO friendly themes
* Image Optimization
* Meta-information for products and Categories
* URL Optimization
* Providing 'alt' tags to images
* Auto-generated Site Map for display on site
OUR EXPERTISE IN MAGENTO MULTI-STORE DEVELOPMENT
We have build several eCommerce websites using the Magento Commerce platform. Magento enables merchants to expand their business in whichever direction market opportunities are high. Using Magento multi-store functionality, you can create two completely different websites. Our large team of expert magento developers are well trained and experienced in creating multiple Websites in magento. But achieving this task of creating multiple websites using Magento multi-store functionality is not an easy task. Lot of knowledge and practical experience is required in achieving this and providing 100% satisfaction to our clients who needs to run multiple online stores for their businesses.
Our Magento Developers provides you the multi-store features that help you to manage multiple stores from single admin panel & product catalog. Our Magento services further include the following:
* Magento Customization
* Magento Store maintenance
* Marketing Promotions and Tools
* Search Engine Optimization
* Catalog Management
* Catalog Browsing
* Product Browsing
* Design Implementation with Magento
So, keep selling!
